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Plan your launch

The Launchpad

From CE mark to first European revenue.

One programme, run by one accountable team, that takes your product to paying customers.

Plan your launchSee the six phases

For medtech, diagnostics, and digital health companies up to two years past CE mark or FDA clearance, building repeatable sales. For therapies, see AI drug discovery.

123456CE markor FDAFirstrevenueSIX PHASES · ONE TEAMPhase 6 hands the route to your own team.123456CE markor FDAFirstrevenueSIX PHASES · ONE TEAMPhase 6 hands the route to your own team.

The six phases

Each phase ends in something your board can check.

Milestones and the evidence for each are agreed with you and your board before work starts. How is this different from hiring a consultancy? We execute alongside your team under one contract, and every fee is agreed before work starts.

  1. 01

    Strategy

    Goal: first-market decision and a map of who pays

  2. 02

    Regulatory

    Goal: plan in place, an EU authorised representative appointed

  3. 03

    Market access

    Goal: reimbursement route confirmed

  4. 04

    Customer pilots

    Goal: a hospital pilot agreed, with the terms that turn it into a purchase

  5. 05

    Launch

    Goal: first purchase orders

  6. 06

    Handoff

    Goal: your team runs the next country

How to start

Two ways in, from small to large.

Start small and step up. A Senior Partner proposes the work that fits, with scope and fee agreed before we begin.

  1. Plan your launch

    Six questions online and an indicative route on screen.

    Self-serve

  2. A conversation with a Senior Partner

    We listen, ask the questions your board will ask, and propose the fit.

    Then a proposal

The full programme follows as a proposal. Stuck on one step? Companies already selling in Europe can take a single phase for reimbursement, customer pilots, or commercial launch. See who does what in a launch.

Need one step only? Choose a service on its own.

Where we work

One method, in every corridor as it opens.

The six phases are the same in every market. Each corridor opens when its regional team and partners are in place.

NORTH AMERICAEUROPEMIDDLE EAST AND NORTH AFRICAZürichEurope into the USIn preparationUS into EuropeOpen nowMENAPartnerships under wayUS into Europe, Open now
Fig. 03 · Schematic, not to scale

Questions boards ask us

What stage should we be at?

Medtech, diagnostics, and digital health companies up to two years past CE mark or FDA clearance, building repeatable sales. For therapies, see AI drug discovery.

Do we need to be a US company?

No. The Launchpad serves companies entering Europe from any market, and European companies scaling across Europe.

Who will we work with?

A Senior Partner leads your engagement, supported by Network Partners and specialists from our network, working as one team.

Next step

Tell us where you want to sell first.

A Senior Partner reads every enquiry and replies.

Talk to a Senior Partner