HealthSeed Foundations
Strategy workshops that end in a plan your board can act on.
For leadership teams at medtech, diagnostics, and digital health companies facing a launch decision, with owners and next steps in a written plan.
HealthSeed
Foundations
- 7working formats
- Up to 3days in the room
- 1written plan
How every workshop runs
One format, so you can book two back to back.
Each day answers one executive question, led by a Senior Partner.
01
Preparation
Documents, leadership interviews, and market research.
02
In the room
Up to three days with your leadership team.
03
The written plan
Owners and decision points, then a review session.
Seven formats
Pick the decision you need to make.
Each card opens to show what you receive.
Product Lifecycle Strategy
What is the full strategy for this product across its life?
What you receive
- Disease and market assessment
- Clinical evidence plan
- Market access and reimbursement plan
- Communication plan
- Lifecycle map with indication and segment expansion options
- Investment priorities across the lifecycle
Brand Strategy
What do we stand for with each audience?
What you receive
- Market analysis and competitive overview
- Customer mapping
- Key challenges and strategic imperatives
- Positioning and value proposition per audience
- Message house and validated claim set
- A 180-day operational plan
Launch Readiness
Are we ready to launch, and where first?
What you receive
- Readiness assessment across regulatory, market access, medical, commercial, and supply
- Market sequence and entry route
- Payer route per market: who pays, and on what evidence
- Launch critical path and budget
- The full operational plan with owners and decision points
Commercial Readiness
Who are our customers, and how do they decide?
What you receive
- Customer profiling and segmentation
- Targeting and decision-maker personas
- A behavioural selling approach built on how clinicians and buyers decide
- The engagement model
- A sales playbook and team training
Company Operating Model
How should we organise to deliver the plan?
What you receive
- Organisation design
- Roles and decision rights
- Governance
- What stays in-house and what goes to partners
- The hiring sequence
High-Performing Teams
How does the leadership team work at its best?
What you receive
- A leadership team charter
- Agreements on decisions and behaviours
- A development plan for the team
Co-Design
Which plan can partners and payers sign up to?
What you receive
- Customer journey maps per segment
- Unmet needs ranked by frequency and severity
- The value proposition tested with each segment
- Design and feature priorities
- The words customers use, ready for Brand Strategy and Commercial Readiness
Participants give informed consent and health data is handled under GDPR. Healthcare professionals take part at fair market value under the MedTech Europe Code, the industry's rules for working with clinicians. Formal usability engineering under IEC 62366-1 remains a separate, documented process.
Contact us for details
What you leave with
A written plan, with an owner for every action.
Every format ends in the same written plan: decisions, owners, dates, and the evidence behind each.
- First marketGermany, outpatient cardiologyDecision
- Payer routeInnovation pathway, then tariffOwner: CEO
- Launch budgetPhased over three quartersBoard
- HiringCountry lead before pilot twoOwner: COO
Every decision has an owner and a date.
What happens next
- You tell us the decision in front of you
- A Senior Partner replies with a proposed scope
- You receive a written proposal with fees
Next step
Tell us the decision in front of you.
A Senior Partner replies with the format and scope we would propose.
Talk to a Senior Partner